Cue Hero by Chad Kroeger feat Josey Scott. It’s been a while
since I posted a blog on this blog spot and it’s because I can’t watch
wrestling like I used to. With the job and other stuff I have to do, I don’t
have the time. And the fact that I don’t have DVR. Either way, I do the best I
can with YouTube and the dirt sheets, mainly NoDQ.com and
WrestlingNewsSource.com. Either way, this came to me tonight while watching the
CM Punk DVD produced by WWE, and may I say, it’s a great DVD. One of the best
ones I’ve seen. I put it up there with The Rise and Fall of ECW and the Bret
Hart DVD. On to what I really want to say…
I’m reading that the ratings this time of the year are
supposed to be down for the WWE because of Monday Night Football and the
Presidential Debates. To me that’s just an excuse to produce bad TV. If
football and politics are the source to blame of the bad ratings then why even
put a show on TV during this part of the year? Why even put money into all the
lighting and booking? I mean according to the way things are, the ratings are
going to be bad anyway, right? So if no one is going to watch, why waste the
time putting the show on? Here’s my thing. Maybe it’s not the politics or
football that’s the cause of the ratings. Ever think that show has not been
made important enough? Maybe if you put the mindset in that you’re going to
produce the best product to the audience that will make them want to come back
and watch every week no matter what else is going on. Have the mindset in that
you’re going to produce a product so riveting that people would rather DVR the
debates and football to watch your product. People would rather watch your
product as it’s happening, and then go on YouTube to catch up on football or
presidential debates.
Never underestimate the power of the tongue which is now
turned into the power of social media. In a sense, it’s the same thing. If you’re
producing the best product you can on TV, no matter if it’s live or taped,
people will talk about it. People will tweet about it, and eventually it will
become what is now called “trending worldwide” or like what it was called back
before social media “the talk of the town.” WWE is pushing social media hard. Having
like a Twitter celeb tweet about it every week to make it more relevant. It’s
an idea that could work better if the product was more relevant as a whole. Here’s
the problem with wrestling in general. Not just WWE, but wrestling in general.
For some reason or another, wrestling promoters decide to wait for one or two
times a year to do something that everyone will talk about. Like when CM Punk
cut that historic promo in Las Vegas, which by the way was the best promo in
wrestling for a long time, the media went crazy. As Colt Cabana said, “The
internet blew up.” It was going good after that for a while, and the night I
think it all messed up was when Triple H was going to run the show with just
him, Punk, Cena, and Sheamas. Then for some reason, Vince McMahon decided to go
bring everyone back under Johnny Ace and have the show run like usual. To this
day I don’t know what was the idea behind that. It was stupid. I still feel
that they could’ve gone longer with that storyline. The wrestlers would be
still working house shows and all that but the TV show, they would be striking.
To me, that would have been money.
Sometime later, Brock
Lesnar returned later and all of the sudden the buzz is back. It was the night
after Wrestlemania, and what I still feel was the best Raw produced. The crowd
was a wrestling crowd. That crowd in Miami is the reason I love professional
wrestling. The passion not only from the wrestlers in the ring but from the
crowd. Daniel Bryan was made that night. And that lasted for a little bit. Now,
from what I’m reading, it’s become stale again. Why not keep the momentum
going? Why not say ok, let’s build on the momentum that we have and keep the
fire burning? I never do understand in wrestling where a major story line dies,
the whole product dies. It doesn’t make any logical sense to me what so ever.
You have the people talking. You have the people tweeting, posting on Facebook,
and making YouTube videos about your product. Instead of building, you’re
giving people that YouTube video that’s went viral and then a few months later
it’s back to square one. If you have solid foundation, the building will be
solid. Maybe that’s the issue with TNA and WWE with the lack of ratings. They’re
destroying the foundation.
I don’t know if this is going to change anything that I’m
saying. I don’t know if anybody big in the business is going to read this, but I
feel that if you have buzz, keep it going. If you see it dying, it’s because
you stop building and became content.
Daniel Richerson
Follow me on Twitter and Instagram: @Big_Dusty
Facebook.com/bigdusty
Follow me on Twitter and Instagram: @Big_Dusty
Facebook.com/bigdusty
